Privacy Policy: Verknipt ArenA

Privacy Policy AM&R Events for consumers

In case you visit one of our websites, request our services or order our products, the following privacy policy applies.

With this Privacy policy, AM&R Events B.V., would like to explain how we handle and use your personal data. If you have any questions regarding this Privacy policy, please contact us at [email protected]. 

1. Definitions

In this Privacy policy, the following terms or definitions are used:

Account: your personal registration via an Optin on websites and/or apps with which you access the Service.

Devices: the devices, such as PCs, smartphones or tablets, with which access can be obtained to the Service.

Content: information (including audio-visual material such as trailers and photo’s) that AM&R Events makes available as part of the Service.

Service: the complete package of services that AM&R Events offers to you. For example, websites and/or apps, personalized newsletters, the Account, but also the events and the services provided at events. For example, the option of paying cashless at an event for food and/or beverages using an app. A service can also extend in the future for other new services.

Personal data: any data whereby AM&R Events can directly or indirectly trace or distinguish you. For example, a name, e-mail address or an IP address.

Advertising Network: An RTB/Programmatic Network (also called Real Time Bidding Network) offers advertisers the opportunity to purchase advertising space through an auction. To optimise advertising, advertisers and RTB networks place cookies. By means of these cookies, you are tracked and targeted to visit other sites that are connected to the same network.

Privacy policy AM&R Events: this privacy policy of AM&R Events, the private company with limited liability, AM&R Events B.V., Anthony Fokkerweg 61-5, 1059CP, Amsterdam, the Netherlands, is the data controller for the Processing of your Personal Data.

Processing (Process, Processed): All use of your Personal Data such as storing, modifying, forwarding or (partially) deleting these data. For example, AM&R Events processes Personal Data because you use AM&R Events websites and/or apps.

2. Persons younger than 16 years

Persons who have not yet reached the age of 16 (minors) may only register for an AM&R Events Account and/or Newsletter with the consent of a parent or legal guardian. The parent(s) or legal representative of the minor user must read this Privacy policy in the interests of the minor user and can exercise the rights of the user in question instead of the minor user.

AM&R Events advises parents or legal guardians to supervise the use that a minor user makes of the Service and to make such users aware of how their Personal Data can be used on the basis of this Privacy policy. AM&R Events makes reasonable efforts, with due observance of technology, to check that only users aged 16 or older can create an AM&R Events Account and/or fulfill purchases. AM&R Events does this for example by means of a birth date check when a profile is created and/or a purchase is fulfilled. 

3. Which of your Personal Data are Processed by AM&R Events?

AM&R Events Processes the following of your Personal Data for the purposes explained later in this Privacy policy:

  • First Name;
  • Surname;
  • E-mail address;
  • Gender;
  • Date of birth;
  • Address;
  • Residence;
  • Telephone number;
  • Country; and
  • Preferences such as artist preference, music preference, and geo-location only after explicit permission in an Optin of AM&R Events.

It is not the case that AM&R Events always uses all of your above-mentioned data. This depends on purposes as described later in this Privacy policy.

4. How does AM&R Events obtain your Personal Data?

AM&R Events obtains your Personal Data in the following ways:

Directly from you:

For example, if you sign up for a special campaign, newsletter or promotion run by AM&R Events, if you send an e-mail or otherwise contact AM&R Events (for example with questions about the use of the Services).

As a result of using the Service:

By means of your registration, you have access to the Service. In addition, AM&R Events can also offer the Service to persons without a registration. If you give permission for this, AM&R Events can read and store the unique characteristics of the device that has been used in the context of the Service. Based on the AM&R Events Account and/or the unique features of the Device which you use to access the Service, AM&R Events can keep track of your use of the Service, including the Content that is watched, read, listened, commented or shared using the AM&R Events Account. Insofar as mobile Devices are used, the location of the Device is passed on to AM&R Events in the context of the Service. Prior to installation of such apps on a mobile device, you are explicitly requested to allow your location data to be determined and used.

From third parties:

For example, if you or another visitor of an AM&R Events website or app uses social network functions that are integrated in the Service, AM&R Events may receive certain information from the relevant social network, such as Facebook, Twitter and Google+. AM&R Events may also receive information from partners who are involved with the Service. For example, AM&R Events uses services provided by other parties that help it to map and analyse the way in which the Content and websites are used. An example of this is Google Analytics. This tool enables AM&R Events to monitor websites (where do you click and how often). Other examples are partners who on your behalf handle payment for the Service. Examples are iDeal, PayPal or Adyen, which handle the payment transactions between you and the services/products provided by AM&R Events.

5. What is the reason why AM&R Events Processes your Personal Information?

AM&R Events Processes your Personal Data for the following purposes:

5.1 In order to provide the Service:

Example; data that is entered when registering for a ticket or using a service (such as name and date of birth) can be used to check whether you meet the set requirements (in regards to age). Specified contact details can be used to inform you about (changes to) the Service or service e-mails. 

5.2 In order to process payments:

Certain data that are requested when registering or using it, may be required for issuing invoices and processing payment for a Service.

5.3 In order to build a profile

AM&R Events strives to ensure that the Service is as relevant as possible for you. To do this, AM&R Events can keep a profile based on your use of the Service to get an idea of your most likely interests. AM&R Events can do this for example, by keeping track of what Content you request or which purchases (such as tickets, refreshments, merchandise or travel package) you make. Another way in which AM&R Events builds a profile is by using your location data at events (after gaining explicit permission to do so) to see which artists, music and experiences appeal to you. Based on these interests, AM&R Events can change the Content, including adverts. As an example, AM&R Events can then show recommendations for similar Content that has certain artists or events.

AM&R Events can also use these profiles for campaigns run by online advertisers. AM&R Events is and will remain the owner of these profiles and will never make these profiles available to third parties. AM&R Events only shares the segments (tags) with the advertisers (e.g. ‘woman, age category 20 to 30 years), to ensure that the adverts match the interests.

5.4 In order to send personalized newsletters and promotions:

AM&R Events can also use contact information and other data that have been collected to send you newsletters and/or inform you by phone, SMS, push messages from apps or other suitable media, on products and services of our events. The content of these newsletters may be personalized according to your past orders and/or preferences. In case you do not wish to receive any more newsletters by e-mail, you can unsubscribe by using the link at the bottom of each mail or by sending an e-mail to [email protected]. 

5.5 In order to improve the Service and to identify general trends:

AM&R Events uses your usage data to analyse in a general sense how the Service is used and which trends can be observed, in order to make more informed decisions about, for example, further development of the Service and the Content offering. It is also possible to track purely technical trends for that purpose, for example which types of Devices or browsers are used to retrieve the Content.

5.6 In order to prevent misuse:

AM&R Events also Processes your Personal Data and your use of the Service in order to prevent misuse of the Service and the Content, to prevent fraud (e.g. with credit card or other means of payment), and to protect the rights of others (including the right-holders to the Content).

5.7 In order to carry out market research:

AM&R Events can contact you and former users and visitors of the Service that have provided their contact details for the purposes of market research. Participation in such research is always on a voluntary basis. AM&R Events can, based on this research, send offers to you and others who participated in this research, provided that prior permission has been given for this.

5.8 In order to ensure compliance with laws and regulations:

Your Personal Data can be used to comply with laws and regulations that apply to AM&R Events, to deal with disputes and to have audits carried out.

5.9 AM&R Events can utilize profiling.

Which means collecting, analyzing and combining of (personal) data aiming to tag you in a specific (interest) category.

The importance of profiling is that we can gain interests which content you may be interested in and which products or services (including commercial products or services) would suit you.
Profiling ensures that both the content and ads are more in line with your personal interests.

Profiling can impact your privacy. For example, if false (interest) categories are linked to you based on incorrect or outdated data. If you believe that this is the case, the GDPR provides you the right to have your data modified or removed. In this case, please contact AM&R Events. For more information on the Right of correction, postage and removal send an e-mail to [email protected].

6. Why does AM&R Events Process your Personal Data?

The main reason why AM&R Events Processes your Personal Data is because this is necessary to provide its Service. For example, AM&R Events Processes your Personal Data so that it can grant you access to its websites, apps or events. It may also be the case that AM&R Events Processes your Personal Data because it is obliged to do so because of laws and regulations. For example, the Dutch General Act on Government Tax makes it mandatory to retain payment data for 7 years for the Tax Authorities.

Another reason why AM&R Events Processes Personal Data is because either AM&R Events or a third party has a legitimate reason for doing this, such as a commercial interest. In that case, AM&R Events will always make a thorough assessment as to whether this interest is greater than your privacy interest.

Finally, AM&R Events can Process Personal Data on the basis of your permission. For example, AM&R Events asks for your permission before placing and reading tracking cookies or before sending you (electronic) commercial messages.

7. Who does AM&R Events share your Personal Data with?

With other AM&R Events entities and events:

The Personal Data that are collected are Processed by AM&R Events also for the companies affiliated with AM&R Events. These companies can access your Personal Data insofar as this fits within the purposes described in this Privacy policy.

With (other) suppliers of AM&R Events:

AM&R Events can share your Personal Data with the suppliers it works with to realise the Service (for example a mailing company, market research agency, event partners or the party that has been commissioned by AM&R Events for the technical realisation of a website and/or app). Where possible, AM&R Events places these third parties under the obligation to act in the capacity of data processor. This means that AM&R Events determines the purpose for which and the manner in which the personal data are to be Processed and the data processor is only allowed to handle your data according to the instructions and (security) standards of AM&R Events. These agreements determined by AM&R Events with each data processor are set out in a so-called processor agreement. If these third parties are outside the European Economic Area (EEA), AM&R Events has reached (additional) agreements with these parties. AM&R Events signs a model contract with these data processors that has been approved by the European Commission (also called standard contractual clauses). Where data are transferred to the United States, AM&R Events either agrees on the model contract or AM&R Events allows the transfer under the EU-US Privacy Shield.

With other AM&R Events partners:

In specific cases, in the context of the purposes described above, it is necessary to share Personal Data with third parties who use this Personal Data independently. In addition, AM&R Events can provide Personal Data for marketing purposes to other partners selected by AM&R Events. AM&R Events will first request separate permission from you to do this.

With the authorities and others:

In exceptional cases, AM&R Events may provide Personal Data to authorities or third parties, if AM&R Events is required to do so by law or by order of the court, or if there is reasonable reason to believe that this is necessary in order to prevent damage or misuse.

In case of merger or acquisition:

AM&R Events may transfer its enterprise as a whole or part of its assets to a third party. In that case your personal data shall also be transferred to that party. We shall inform you thereof timely in advance. In case you do not wish to use our Service anymore, you can request us to remove your data.

8. Geolocation

Your Personal Data is used for detecting your location while using our Services on your Device (for example in our app). With this, we can provide you with relevant, interesting offers during your visit at one of our events. We will store such information for the limited duration of 36 months. We will only use your Personal Data for this purpose if you have explicitly agreed to this by using our Services for the first time on your Device. You have an unconditional right to opt-out at any time you want by sending an e-mail to [email protected] or by changing your ‘location services’ (or similar) setting on your Device.

Third-Party Links

Our Services may contain links to other websites that are not controlled by us. Although we will do our best to make sure that the links in the Services lead exclusively to websites that have corresponding security and confidentiality standards, we are not responsible for the protection of your Personal Data which you submit on these third-party websites after leaving our Services.

9. Cookies

Cookies are small files that can be placed on your Devices by the websites and/or apps of AM&R Events. For example, information relating to website use can be collected using cookies about other visitors of the AM&R Events websites. There are different types of cookies. In some cases, cookies are automatically deleted when you close your browser; in other cases, these cookies are stored for longer and can be read the next time you use the Service. Where AM&R Events collects Personal Data using cookies, these Personal Data are Processed in accordance with the provisions set out in this Privacy policy. Before AM&R Events places non- functional cookies, AM&R Events will inform you about this and ask for your permission. It is only after permission has been given that these cookies are placed and read.

AM&R Events can also place tracking cookies, which are used by AM&R Events if you as a visitor navigate to third party websites where AM&R Events can place ads via an RTB and/or Programmatic network (see: 1 – Definitions). Additionally, AM&R Events uses third parties to analyse the use of its Content, websites, apps and the Service. These third parties also place cookies for AM&R Events on your Devices, which are used to map your use of the Service. For example, Google Analytics.

Cookies from third parties are placed on your Devices by third parties, and only these third parties have access to those cookies and the information collected by the cookie. Third parties that have permission to place cookies via the Service are, for example, advertising networks that place the adverts on the AM&R Events websites. Ad networks usually leave so-called “tracking cookies” on your devices. Tracking cookies enable advertisers to track your browsing habits so that they can display as many relevant ads as possible on the websites that you visit. Social networking services such as Facebook, Twitter and Google+ can also place cookies via the websites of AM&R Events. This is done via the buttons of these social networks that may appear on the websites of AM&R Events to promote (“Like”) or share (“tweet”) Content.

Below is an overview of (technical) partners on the websites and/or apps of AM&R Events:

  • Magnify (hosting & storage)
  • Fanalist (engagement tooling)
  • Viewsee (asset management for personal content publishing)
  • Qikker (functional for storing cookie preferences);
  • Google Tag manager (analytics pixel used to improve the AM&R Events platform);
  • True SSL Certificates (website security)
  • Paylogic (ticket partner)
  • Mailcamp as mail provider
  • Hugo BV as Bot, mail- & survey provider
  • Google Analytics (analytics pixel used for research);
  • Google Tag Manager (tags used for re-targeting)
  • Facebook pixel (tracking pixel used for re-targeting within Facebook).

If you would like more information about the cookies that other parties place from the websites and/or apps of AM&R Events and the purposes for which and the manner in which these cookies are used, please read the Privacy policies of these parties on their websites and/or apps.

Browser applications can be set so that new cookies are no longer received the next time you use the Service. This differs from browser to browser; we recommend that you consult the help function of the browser if necessary. This should also explain how to delete cookies that have been previously placed.

Your current state: use necessary cookies only.

Changing your consent | 


Necessary cookies are required to make a website usable. These cookies enable basic functions like page navigation, shopping carts and access to secure areas of the website.






Stores the user’s cookie consent state for the current domain

1 year



Statistics cookies help website owners to understand how visitors interact with the website, by collecting and reporting data anonymously.






Google Analytics

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

2 years


Google Analytics

Registers a unique ID that is used to generate statistical data on how the visitor uses the website.

1 day


Google Analytics

Used by Google Analytics to throttle request rate

End of session


Marketing cookies are used to track visitors across websites, with the intention to display ads that are relevant and engaging for the individual user.






Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.

1 day


Helps us measure the success of our Facebook advertising and to better understand how Facebook users find and use our website.

3 months

10. How long does AM&R Events store your Personal Data?

AM&R Events will keep your Personal Data for as long as necessary to get you the best service or in case of refund terms, warranty or recurring contact needed to keep you up to date. AM&R Events stores your data for at least as long as you use the Service and if your Account is inactive, for a period of 2 years thereafter. The reason for AM&R Events doing this is so that you can easily return to using the Service when re-activating. If you have been inactive for a long period (longer than 2 years), AM&R Events will delete your data.

An exception to this is if the law prescribes that AM&R Events must retain certain data for a longer period of time. For example, the Dutch General Act on Government Tax makes it mandatory to retain payment data for 7 years for the Tax Authorities.

11. How does AM&R Events protect your Personal Data?

AM&R Events at all times maintains a level of security in the Processing of Personal Information that, in view of the state of the art, is sufficient to prevent the loss, alteration, disclosure of or unauthorised access to Personal Data. If AM&R Events engages third parties, then AM&R Events imposes the same level of security on them. AM&R Events has a close relation to its data processors and made clear agreements in our Processing Agreements.

Questions about this security can be directed to [email protected]. 

12. What are your rights?

People whose Personal Data are Processed have certain rights under the law. At all times, you can view the Personal Data Processed by AM&R Events and adjust if required. You may also object to receiving information or targeted offers from AM&R Events via e-mail, telephone, post and/or SMS; you are also entitled to apply to have your data deleted in accordance with the applicable regulations. Finally, we would like to point out the right to file a complaint with the Dutch Data Protection Authority.

AM&R Events tries to ensure that you can exercise these rights as much as possible yourself. For example, you can exercise your rights by viewing, correcting or deleting your data in your Account and/or use the unsubscribe link at the bottom of every e-mail. You can also exercise these rights by contacting us via the e-mail address [email protected]. AM&R Events will try to respond to your request within 4 weeks. 

13. Changes to the Privacy policy

It may be that AM&R Events decides in the future to, unilaterally, change this Privacy policy. AM&R Events therefore recommends that you regularly check this Privacy policy to see if there have been any changes. If there are any major changes, AM&R Events will inform you about this in advance by publishing the amended Privacy policy. The latest applicable version of the Privacy policy can always be consulted on the relevant AM&R Events websites and/or apps.

If you have any questions regarding this Privacy policy please contact us at:

AM&R Events
Anthony Fokkerweg 61,
1059 CP Amsterdam
The Netherlands
Tel: +31 (0)20 758 10 60
[email protected] 


Updated Oct 16, 2023.