32-36 hours per week
Location: Weesp (Amsterdam), Netherlands
This is NOT a remote job.

Verknipt is expanding and is seeking a skilled marketeer to join our dynamic team. Given the current situation and the numerous events hosted by Verknipt, we require someone who can collaborate closely with our existing marketing & content manager while also taking charge of the data & strategic aspects of our growth. In this position you will play a leading role in shaping our marketing strategy. Your key responsibilities will include overseeing advertising efforts, enhancing brand awareness both domestically and internationally, creating compelling and innovative content, and much more. The comprehensive list of tasks for this position is provided below. Are you the devoted and passionate Event Marketeer who has what it takes? We welcome you to apply and be a part of our exciting journey!

About Verknipt

Verknipt is a fast-growing event organisation based in Weesp, Amsterdam (NL). The organisation is responsible for Verknipt festival, Wonderland Festival, all Indoor Verknipt editions and since this year: Verknipt’s international editions. Our journey began in 2012 with a diverse selection of electronic music, but since 2021, we’ve dedicated ourselves exclusively to the electrifying world of hard techno, and in doing so have taken a leading role in this scene. Because the hard techno vibe totally suits our way of doing things: nothing is too crazy, lots of laser lights, the hardest artists, crazy visuals and, last but not least: lots of fun! With over 20+ national and international events, we work all year round to further increase our leading position in the hard techno scene. As our new Event Marketeer, you will play a vital role in creating, implementing and coordinating marketing strategies for our diverse range of events, concerning both Verknipt & Wonderland Festival. Working at Verknipt is a unique opportunity to contribute to the growth and success of our events while working in a fast-paced and exciting industry.

Responsibilities:

• Develop comprehensive marketing strategies for each Verknipt event, considering launch dates, lineup announcements, ticket updates, and other strategic posts requiring artwork. This involves thinking out of the box and coming up with new innovative ways to take Verknipt’s marketing to the next level.
• Deploying new marketing tools, researching new opportunities within the industry and keeping abreast of all new developments.
• Collaborate closely with the Content Manager to creatively execute the marketing strategies, and advise on how to increase the reach and effectiveness of the creative content. 
• Creating techno-related content for various social media channels (such as Instagram, Facebook and TikTok), posting and scheduling on these channels and managing our accounts & inboxes. Using edit and plan tools that can help you execute this plan. 
• Carrying out target group analyses, trend and developments analyses, competition analyses, social media analyses and website analyses to translate the data collected into successful strategies and campaigns. Constantly monitor results and further develop these strategies.
• Devise a plan for event launches, including requesting artworks and advertisements from the designer. Additionally, carrying out small design tasks, and brainstorming new ways to effectively showcase the Verknipt brand through online and offline media.
• Explore opportunities to elevate our upcoming online merchandise shop to new heights.
• Establish contact with international event organizers, ensuring a consistent posting schedule and effective representation of the Verknipt brand in other countries. 
• Creating a plan for deploying all on- & offline promotion, activations, campaigns and advertisements. Be ultimately responsible for maintaining the marketing budget and signing agreements that contribute to Verknipt’s growth.
• Creating the ticket shops for all events, implementing the ticket shop on the website and monitoring ticket sales. Also maintaining communication with our ticketing partners.
• End responsible for facilitating, managing, and evaluating strategic media partnerships, both with influencers, stakeholders and associated brands. 
• Supervise the marketing team in carrying out day-to-day tasks, which include: copywriting, helping to carry out analyses, writing press articles and more.
• Being present at the events of Verknipt to: maintain social media presence during events, lead the photo and video crew, monitor online communication channels, be a point of contact regarding marketing and address any issues that may arise promptly.

Requirements:

• Bachelor’s degree in Marketing, Communications, Event/Leisure Management or any other related field;
• Having HBO/WO work/thought level and 2+ years of relevant work experience in the field of event marketing; 
• Having experience with social media campaigns, email marketing, SEO and SEA, google and social analytics and using data to continuously improve;
• Excellent written and verbal communication skills in both Dutch and English language;
• Being independent, proactive, flexible and solution-oriented;
• Strong management and leadership skills with detail orientated work flow;
• Strong organizational and project management abilities;
• Proficiency in social media platforms and content management systems;
• Creative thinking and ability to contribute innovative ideas;
• Familiarity and/or affinity with the artists, music and events of Verknipt or related organizations in this industry;
• Stress-resistant, having the ability to work effectively in a fast-paced and dynamic environment;

What’s in it for you:

We offer a competitive salary package and a vibrant work environment in a fast growing industry! Verknipt has a young team, currently working at our new office in Weesp, where lunch will be taken care of. If you join our team, your year will be filled with many events, including work trips to international shows throughout the whole world. During a normal week, we work 4 days from Monday to Thursday. During the week of an event, we usually also work before and during show days. 

There is a possibility to work under contract as a full time employee or a full time freelancer.

So, are you passionate about Verknipt and are you ready to take your marketing career to the next level? We welcome you to be part of an exciting worldwide known techno event organization. Please submit your resume along with a motivational letter why you are the perfect fit for Verknipt to [email protected]. To find the best match, we appreciate any (visual) explanation or portfolio materials of your relevant work experience.